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Our Story

Inspired by her career as a concert violinist and music workshop leader,  Bibi Pelić created Music & Leadership, the cornerstone of ConductVision, in 2008 as an educational programme designed to provide business students, current and future leaders a new platform for discussion on key business issues.


Using music as a metaphor the new programme was created  to offer unique insights into how leadership, organizational structures and processes run in the music world. The core belief behind this project was that that education and professional development are the most critical factors in helping individuals change their lives for the better.

As a strong believer in education and knowledge, Bibi understood the importance of interdisciplinary values, an idea first pointed out by Leonard Bernstein, famous conductor and composer, quoting ‘that the best way to 'know' a thing is in the context of another discipline’. Embracing the philosophy of learning leadership, communication, personal development and other important skills in the context of another discipline, Music & Leadership was created as a new dimension in leadership and management education.

The birth of an idea...
'The orchestra' was a favourite music workshop topic. People would come to this workshop to find out more about the orchestra and what to expect when going to a concert. During one workshop while I was describing the instruments and organisation of the orchestra, one gentleman in the audience proclaimed: 'Bibi, this is how a business company needs to be setup! You have to come to my company and teach us how the orchestra is organised and what the conductor is doing!'
This is how the idea of Music & Leadership was born...
Bibi Pelić
My inspiration
Who inspired me?  The first inspiration came from my father, who was a successful businessman and classical music lover. He would tell me that listening to a Mozart symphony in the evening helped his mindset get ready for the next business day. His meetings were more successful, negotiations would go smoother...
The other major inspiration was Leonard Bernstein and his famous People's Youth Concert Series. As a child I loved watching him explain in a very creative way what is music form, classical music, the orchestra etc. This inspired me to start my own Bibi's Concert Series, a stepping stone in the creation of Music & Leadership and ConductVision.
Bibi Pelić
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